2017 was the year of the CRM. Nearly every industry adopted robust CRM software at a faster and more frequent rate than ever before. In 2018, this trend will continue and expand at an exponential rate. The shift to Software-as-a-Service (SaaS) options and advancements in both AI and automation continue to ease entry for businesses at every level. Robust CRM software is no longer just an option for major enterprises. Instead, you can now jump in and enjoy the benefits of CRM f

Enter email addresses, write sales pitch, send, record responses. Enter email addresses, write sales pitch, send, record responses. Repeat this until your marketing campaign is over or until you realize your competitor has stolen your client, whichever comes first. Manual marketing strategies are outdated and can create a loss in sales rather than improve your sales process. Not only are they outdated, they take way too long and can be inefficient, no matter how great with te

You have been hearing about customer relationship management (CRM) for a while now. You hear colleagues in the sales world raving about how using a CRM has improved their customer retention and satisfaction rates. But you still aren’t feeling the love. You may be thinking automation is impersonal. You may be comfortable with your spreadsheets and email forms. You may even think your boss is using CRM software to monitor your activities, your progress with customers. Myths suc