Having a list of sales prospects or potential customers is great, but not if it isn’t organized in a way that will ultimately benefit you and keep you from wasting time. In order to do this you are going to want to split your leads into categories and then spend a little time working from each list as appropriate. The Four Main Lead Categories Start by breaking your leads down into four main categories. For the purposes of illustration we’ll call them hot, warm, cool, and col

As a new entrepreneur running your own business, the concept of pitching probably seems pretty foreign. Many new business owners focus a lot of time and energy into creating the perfect pitch and then realize a bit of disappointment when it doesn’t always receive a warm reception. The key to successfully improving your sales pitch is to have a strong core presentation while at the same time remaining flexible in your approach. Build a Stronger Elevator Pitch Imagine walking i

You have been hearing about customer relationship management (CRM) for a while now. You hear colleagues in the sales world raving about how using a CRM has improved their customer retention and satisfaction rates. But you still aren’t feeling the love. You may be thinking automation is impersonal. You may be comfortable with your spreadsheets and email forms. You may even think your boss is using CRM software to monitor your activities, your progress with customers. Myths suc