Classifying & Organizing Your Prospect List
Having a list of sales prospects or potential customers is great, but not if it isn’t organized in a way that will ultimately benefit you and keep you from wasting time. In order to do this you are going to want to split your leads into categories and then spend a little time working from each list as appropriate. The Four Main Lead Categories Start by breaking your leads down into four main categories. For the purposes of illustration we’ll call them hot, warm, cool, and col
The Art of Not Appearing Salesy
Here’s a bold and unexpected statement: pushy salespeople drive everyone nuts, even network marketers. How are you supposed to sell without
Breaking the Ice With New Sales Prospects
We tend to think of icebreakers as team-building activities for the workplace or classroom, but from time to time we all find ourselves in positions where breaking the ice would definitely ease some tension. Working with new prospects takes time, dedication, and attention to relationship-building, but you still need to open the door so that you and your new prospects feel comfortable with each other. Here’s how you can make that happen. Offer Information in Advance Do you hav
How Marketing Automation Tools Improve Your Sales Process
Enter email addresses, write sales pitch, send, record responses. Enter email addresses, write sales pitch, send, record responses. Repeat this until your marketing campaign is over or until you realize your competitor has stolen your client, whichever comes first. Manual marketing strategies are outdated and can create a loss in sales rather than improve your sales process. Not only are they outdated, they take way too long and can be inefficient, no matter how great with te
The Importance of Using a CRM to Manage Sales
You have been hearing about customer relationship management (CRM) for a while now. You hear colleagues in the sales world raving about how using a CRM has improved their customer retention and satisfaction rates. But you still aren’t feeling the love. You may be thinking automation is impersonal. You may be comfortable with your spreadsheets and email forms. You may even think your boss is using CRM software to monitor your activities, your progress with customers. Myths suc
